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Value Added Reseller
SalonRunner’s VAR program is a branded, turnkey partnership for manufacturers, distributors, and consultants who serve the professional beauty industry. Simply put, SalonRunner provides the salon software that collects end user data during client scheduling and at the point of sale. This data becomes a powerful marketing tool, allowing the VAR to “see through” the supply chain to influence future sales and build brand loyalty via product suggestions and educational opportunities that are personally targeted toward the history and preferences of the individual client or salon. It provides the VAR the ability to communicate directly with salons, staff, and salon customers. It leverages the VAR’s own customer base at the retail salon level to provide new marketing opportunities, increased sales and enhanced brand loyalty.
SalonRunner is a scheduling, point of sale (POS), inventory management, employee management, client-relations management, and marketing platform specifically designed for salons and spas. It was built from the ground up as a multi-tenant web application and was the first product to leverage cloud technology specifically to this market. The technology offers a host of advantages: scalability, low cost, dynamic interactive features, and centralized data collected in real time at the point of sale and scheduling.
It is this real-time centralized data that allows SalonRunner to be the ideal platform for the VAR program. The product will have the full set of SalonRunner features under the VAR’s own private branding.
When coupled with SalonInteractive, a context-enhanced interface for target marketing, the VAR will have the ability to push contextual information throughout the entire supply chain. Distributors, salon owners, salon staff, and salon clients will all receive role-appropriate data at the moment of need. Marketing data will be pushed back up the supply chain to provide invaluable information to the manufacturer or distributor. Branding will be unique and personalized to each VAR.
Is my business a good candidate?
Yes, if you are a manufacturer, distributor or consultant that serves the professional beauty industry and have, or want to strengthen, salon partnership participation to increase marketing opportunities, sales and brand loyalty. Many, if not all, salon software applications are already trying to gather end-user data with varying degrees of success. Floydware’s turnkey solution offers an attractive, cost-effective option. As a VAR, you will add value to these businesses, and they in turn offer services and/or products that add value to SalonRunner and SalonInteractive.
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